Concerts
Fill the room from presale to doors.
Event & entertainment marketing
Sell more tickets.
Build bigger audiences.
Mixtarget helps events turn attention into ticket buyers through paid advertising, audience targeting, retargeting and campaign strategy built around the event sales cycle.
Who we work with
Built for experiences people want to attend.
Festivals
Multi-day, multi-market ticket campaigns.
Nightlife
Consistent crowds, week after week.
Day Parties
Build buzz and sell out fast.
Food & Drink Events
Reach the people who plan around great food.
Cultural Events
Connect with the communities you're built for.
Destination Events
Reach travelers worth the trip.
Venues
Keep the calendar selling, not just the headliners.
The challenge
Selling tickets takes more than posting a flyer.
Even popular events run into the same patterns. Most of them are fixable with the right plan and timing.
- Strong social engagement, but weak ticket conversion
- Ticket sales slowing after the launch spike
- Reaching the same audience over and over
- Not knowing which ads actually lead to purchases
- Spending too much too early
- Waiting too long to increase marketing
- Difficulty reaching new audiences
- Retargeting that isn't set up well
- Depending entirely on organic social media
- Trying to sell most tickets in the final week
The event sales cycle
Marketing that changes as your event gets closer.
- 1
Announcement
Build awareness and introduce the event.
- 2
Presale
Convert the strongest early-interest audience.
- 3
General Sale
Expand customer acquisition and test audiences and creative.
- 4
Momentum
Scale what is working and retarget interested customers.
- 5
Final Push
Increase urgency and focus spending on the strongest opportunities.
- 6
Event Day
Use appropriate last-minute messaging when applicable.
- 7
Post-Event
Build the customer database and audience for the next event.
Paid advertising
Put your event in front of the right people.
Our approach, in plain terms:
Meta & Instagram ads
Where most ticket buyers discover what to do next.
Google ads, where it fits
Catch people searching for your artist, event or venue.
Geographic targeting
Focus spend where buyers actually come from.
Audience testing
Find new groups of likely buyers, not just your followers.
Creative testing
Learn which videos, images and messages sell tickets.
Retargeting
Bring interested people back to the ticket page.
Conversion tracking
Connect ads to actual ticket purchases where your ticketing allows.
Campaign pacing
Spend at the right time across the sales cycle.
Budget allocation
Move money toward what's working.
Purchase-focused optimization
Optimize for ticket sales, not just clicks, when the data supports it.
Geographic marketing
Market where your audience actually lives.
Depending on the event, campaigns may target:
- The event city
- Surrounding neighborhoods
- Nearby cities
- Regional markets
- Drive markets
- Destination travelers, where appropriate
The right geographic strategy depends on your event, ticket price, audience and how far people are willing to travel — and on what each ad platform offers.
Retargeting
Interest doesn't always become a ticket sale the first time.
We build retargeting around eligible audiences so interested people see your event again before they forget it:
- Website visitors
- Ticket-page visitors
- Video viewers
- Social engagement
- Previous customers, with proper permissions
- Email / SMS lists, when properly consented
Which audiences are available depends on your tracking setup, ticketing platform and each ad platform's capabilities and privacy rules.
Your existing audience
Your last event can help sell your next one.
Using your own customer data responsibly means you're not starting from zero every time. Your data stays yours — we help you put it to work.
Previous attendees
Your warmest audience for the next date.
Email lists
Announcements and presale access for subscribers.
SMS lists
Fast, direct reminders for time-sensitive sales.
Website audiences
People who already looked at past events.
Social engagement audiences
Followers and viewers who interact with your content.
Customer segmentation
Different messages for VIPs, first-timers and regulars.
Campaign pacing
Don't spend your entire budget too early — or too late.
Budgets can be adjusted throughout the campaign based on performance and your business needs. To decide when and where to spend, we look at:
- Event date
- Current ticket sales
- Ticket price
- Venue capacity
- Historical sales patterns
- Current campaign performance
- Remaining inventory
- Time until event
How Mixtarget works
Your event marketing system.
- 01
Audit
Review the event, audience, ticketing setup and current marketing.
- 02
Strategy
Build the campaign plan, audience strategy and marketing timeline.
- 03
Build
Create campaign structure, tracking and retargeting.
- 04
Launch
Launch advertising and begin collecting performance data.
- 05
Optimize & Scale
Shift budget, test audiences and creative, and scale stronger opportunities when appropriate.
Event case studies
From attention to attendance.
Verified results from live entertainment and festival campaigns.
Festival marketing
Tequila Fest 2026
Purchase-focused and traffic campaigns on Meta for festivals in New York City and Atlanta.
- Combined attendees (NYC 6,000 · Atlanta 3,500)
- 9,500
- Meta-attributed website purchases
- 1,064
- Weighted avg. cost per attributed purchase
- $14.14
- Landing-page views
- 82,194
Attendance and Meta-attributed purchases are separate datasets. Not all attendance is attributed to Meta advertising.
View the full case study
Live entertainment
Wild ’N Out
Mixtarget supported marketing for an arena-scale 10-city live entertainment tour with venues reaching up to 14,000 guests per city.
- City tour
- 10
- Guests per city
- Up to 14,000
Venue capacity per city, not total tour attendance or advertising results.
View the full case studyEvent marketing plans
Event marketing starts at $995/month.
Mixtarget growth marketing plans start at $995/month.
- • Advertising spend is separate.
- • One-time onboarding/setup fees apply.
- • Campaign requirements vary with event size, duration and complexity.
Free event marketing audit
How strong is your event marketing plan?
Tell Mixtarget about your event and we'll review your current marketing setup and identify potential opportunities to strengthen customer acquisition.
No obligation. Only share numbers you're comfortable sharing.
Your next customer could be one ad away.
Build an event marketing strategy designed around your audience, timeline and ticket goals.