Live entertainment
Build demand across markets and move audiences toward ticket purchases.
Our work
Real campaigns.
Real businesses.
Real growth.
From restaurants to festivals to arena-scale entertainment, Mixtarget builds marketing strategies designed to turn attention into measurable business activity.
Selected work
Live entertainment / Arena tour
Wild ’N Out
Arena-scale entertainment. Multi-city marketing.
This work reflects experience marketing a large-scale live entertainment property across multiple cities — building awareness market by market, acquiring audiences and supporting ticket demand with campaign timing built around each tour stop.
- The project
- Marketing a 10-city arena-scale live entertainment tour.
- The challenge
- Build awareness and ticket demand across multiple markets while adapting promotion to individual cities.
- The approach
- Use market-specific promotion, audience strategy and event marketing timelines designed around each tour stop.
- The scale
- 10 cities with arena-scale events reaching up to 14,000 guests per city.
10
Cities
Up to 14K
Guests per city
Arena scale
Live entertainment
Festival / Event marketing
Tequila Fest 2026
Building demand across multiple markets.
- The challenge
- Build awareness and ticket demand for Tequila Fest across two major markets while managing different stages of the event sales cycle.
- The strategy
- Use a multi-stage paid media strategy combining traffic acquisition, purchase-focused advertising, retargeting and final-push campaigns.
The execution
Campaigns were structured around the customer journey, and the strategy evolved as each event approached.
- Awareness / Traffic
- Website visit
- Retargeting
- Purchase-focused advertising
- Final push
The results
Event attendance
Tequila Fest 2026 attracted 9,500 attendees across New York City and Atlanta.
9,500
Combined attendance
6,000
New York City
3,500
Atlanta
Meta campaign performance
Verified Meta purchase-focused campaigns generated 1,064 attributed website purchases at a weighted average cost of $14.14 per purchase. Traffic campaigns generated 82,194 landing-page views at an average cost of approximately $0.14 per view.
1,064
Meta-attributed website purchases
$14.14
Weighted avg. cost per attributed purchase
82,194
Landing page views
~$0.14
Avg. cost per landing page view
Purchase metrics reflect $15,044.40 total spend across the analyzed purchase-focused campaigns; traffic metrics reflect $11,473.14 traffic campaign spend. Attendance and Meta-attributed purchases are separate data sets — not all attendees came from Meta advertising.
Restaurant / Hospitality
LÉLÉ
Building digital demand for a restaurant brand.
- The challenge
- Support consistent awareness and customer demand for a restaurant operating across dinner, brunch and special experiences in a competitive market.
- The strategy
- Use paid social to continuously expose the restaurant to potential customers, generate qualified website traffic and support ongoing demand.
The campaign · Meta advertising
From $14,892.51 advertising spend in the analyzed primary campaign, Meta advertising generated:
63,734
Landing page views
$0.23
Approx. cost per landing page view
671K+
People reached
1.38M+
Meta impressions
Plus 76,799 unique link clicks.
The business activity · Resy, July–September 2026
During this period Mixtarget advertising supported ongoing digital demand while LÉLÉ recorded substantial reservation and guest activity through Resy.
11,049
Guest covers in 3 months
9,926
Reserved covers
| Month | Total covers | Reserved |
|---|---|---|
| July 2026 | 3,968 | 3,597 |
| August 2026 | 3,461 | 3,078 |
| September 2026 | 3,620 | 3,251 |
929 walk-in covers over the three months.
These are Resy business activity metrics for the period, not Meta-attributed reservations.
Three different businesses. One growth mindset.
Different industries. Same question.
How do we turn more attention into business?
Festivals
Build awareness, retarget interest and convert demand throughout the event sales cycle.
Restaurants
Create consistent visibility and digital demand that supports reservations, visits and repeat business.
The tactics change based on the business. The approach stays focused on measurable business outcomes.
How we measure
The metric should match the business.
Mixtarget doesn't judge every campaign by the same KPI. Relevant metrics may include:
Events
- Ticket purchases
- Cost per purchase
- Landing-page traffic
- Audience growth
- Event attendance
Restaurants
- Landing-page traffic
- Reservation activity
- Customer reach
- Customer acquisition
- Repeat business
Local businesses
- Leads
- Calls
- Appointments
- Bookings
- Purchases
We care about the numbers that move the business.
Not every action can be tracked perfectly — we're clear about what can be measured.
Transparency
Good marketing requires honest measurement.
Ad platforms, reservation systems, ticketing platforms and real-world customer activity don't always provide perfect one-to-one attribution. We'd rather report numbers accurately than take credit for results that can't be directly attributed.
We report these separately
- Platform-attributed conversions
- Website traffic
- Business activity
- Attendance
- Reservations
- Other verified performance indicators
What could the right marketing strategy do for your business?
Tell us about your business, audience and growth goals. We'll help identify where your next opportunities may be.