Mixtarget

Healthcare & Wellness marketing

Reach More Patients. Grow Your Practice.

Connect with prospective patients and customers through carefully planned advertising strategies designed for healthcare and wellness businesses.

Get a free marketing audit
Illustration of a visitor speaking with a receptionist in a welcoming practice
Illustrative image.

Who we help

Built around your business.

  • Dental practices
  • Medical spas
  • Wellness centers
  • Chiropractic practices
  • Eligible medical practices

The challenge

Attention is only the beginning.

The customer journey needs to connect the right interest with a meaningful next step.

  • Appointment requests that do not match available services
  • Unclear paths from an ad to a practice inquiry
  • Advertising restrictions for certain services
  • Sensitive information in forms or page URLs
  • Difficulty distinguishing inquiries from appointments
  • Broad messaging that misses the practice’s audience

How Mixtarget helps

A strategy built for the next action.

Start with eligible services, practice capacity and an appropriate patient or customer journey. Advertising should explain the offering clearly without promising medical outcomes or implying knowledge of a person’s health.

Google Ads

Reach relevant searches for eligible services and practice information. Review service claims, landing pages and targeting against applicable advertising requirements before launching.

Meta Ads

Build awareness using appropriate practice and service messaging. Review service eligibility and platform restrictions; personalized targeting or retargeting may be limited or unsuitable for sensitive health contexts.

Conversion strategy

Make practice information and appointment-request steps easy to understand. Keep marketing inquiries separate from clinical intake and avoid collecting health details in the marketing audit.

Measurement & optimization

Measure what matters. Understand the limits.

Review which events can appropriately be measured before implementing tracking. Do not transmit patient information, diagnoses, treatment details or other sensitive health data to advertising platforms. Measurement depends on applicable privacy requirements, consent, platform policies and the practice’s systems; not every event is appropriate to track.

  • Practice inquiries
  • Appointment requests
  • Cost per eligible inquiry
  • Campaign performance

Please do not share patient records or sensitive health information in the Free Marketing Audit. Privacy and advertising requirements should be reviewed with the practice’s qualified advisers. Marketing is not a guarantee of patient or treatment outcomes.

The process

From review to ongoing improvement.

  1. 01

    Audit

    Review your business, public marketing presence and customer journey.

  2. 02

    Strategy

    Define appropriate audiences, channels, messaging and measurement priorities.

  3. 03

    Build

    Prepare campaigns, creative and an appropriate measurement setup.

  4. 04

    Launch

    Begin campaigns after the agreed review and readiness checks.

  5. 05

    Optimize

    Review performance, test improvements and refine the customer journey.

Common questions

Before you get started.

Free marketing audit

Find your next growth opportunity.

Get a practical review of advertising opportunities, conversion friction and customer acquisition priorities for your business. No obligation or guaranteed-results pitch.

Get a free marketing audit